This can vary depending on the type of migration, but looks something like this:
Initial consultation with you to find out exactly what type of migration we are dealing with and ensure we are all aligned on expected deliverables and time frames.
Request access for Google Search Console, Google Analytics and access to the development version of any new sites.
SEO Data Gathering
Use specialist software to crawl the entire site to gather all URLs and all the data points for them.
Extraction of traffic data from Google Search Console and Google analytics.
Inspect all the main page templates on the current site and make a list of all elements that can affect SEO. Such as: Page titles, descriptions, headings, internal links, schema, image optimisation, canonical tags, robots meta tags, hreflang tags.
Audit development site and ensure there is parity between current site for any elements which may affect SEO.
Suggest any further improvement to the development site to increase organic performance.
Map URL Redirects
Map out all the current URLs and the new URLs they will be redirecting to.
Create an actionable report
Document all the information into an easily understandable, actionable report that can be understood by all stakeholders. Including issue priority & estimated complexity so you can create a roadmap for migration success.
Post Audit follow up
Presentation of findings to you and your teams. Clarifying any questions you may have.
Post Migration Analysis
Ensure everything is present and correct once the migration has taken place.