Website Migration SEO Consultant
Are you looking for:
– Advice on how migrating your website may affect SEO?
– Help with creating a plan to mitigate adverse effects during a website migration?
– An actionable report of issues that can be used to guide your site migration?
– Conducted by an SEO professional with over 12 years of experience in website migrations, from start-ups, global brands and the largest of enterprise sites with 50+ million pages?
– An expert point of contact for all of your Website migration SEO questions and needs?
You’re in the right place.
SEO Migration Services
Are you thinking about moving your website to a new domain, changing the CMS, designing a new site or looking to make wholesale URL structure changes? These types of changes, if not done carefully, can have devastating effects on search traffic.
To mitigate the adverse effects this can cause, careful planning must be done ensuring all elements that can affect SEO have been taken into consideration.
What’s My Website Migration Process?
This can vary depending on the type of migration, but looks something like this:
Initial consultation with you to find out exactly what type of migration we are dealing with and ensure we are all aligned on expected deliverables and time frames.
Request access for Google Search Console, Google Analytics and access to the development version of any new sites.
SEO Data Gathering
Use specialist software to crawl the entire site to gather all URLs and all the data points for them.
Extraction of traffic data from Google Search Console and Google analytics.
Inspect all the main page templates on the current site and make a list of all elements that can affect SEO. Such as: Page titles, descriptions, headings, internal links, schema, image optimisation, canonical tags, robots meta tags, hreflang tags.
Audit development site and ensure there is parity between current site for any elements which may affect SEO.
Suggest any further improvement to the development site to increase organic performance.
Map URL Redirects
Map out all the current URLs and the new URLs they will be redirecting to.
Create an actionable report
Document all the information into an easily understandable, actionable report that can be understood by all stakeholders. Including issue priority & estimated complexity so you can create a roadmap for migration success.
Post Audit follow up
Presentation of findings to you and your teams. Clarifying any questions you may have.
Post Migration Analysis
Ensure everything is present and correct once the migration has taken place.
Some Brands I’ve Worked With
Why Trust me?
I’ve been helping businesses safely migrate their websites since 2009. Here are 3 brief case studies:
While working in-house at Lazada, I oversaw the SEO for the migration of 6 sites with over 100 million pages. This included the CMS backend, a redesign of the front end and also structural URL changes.
At eatigo, I joined after a platform/design migration had already taken place which resulted in a huge drop in traffic almost overnight. I was able to identify what caused the drop and suggested changes that successfully recovered the traffic and continued to increase performance.
As you can see, I have specific experience with website migrations at scale and how to ensure SEO safety.
You can learn more about my experience on my about page, and you can view my linkedin here.
Trusted by SEO Professionals
“Max was responsible for creating a much improved website auditing process at Smart Traffic and also was the driving force behind a number of technical SEO improvements.
I can’t recommend Max highly enough.”
Account Director at SALT.agency
International SEO Expert
Founder of Cached Digital
Company Director at Coaley Peak
Amit Kumar Singh
Co-founder @ Travelyaari
SEO Migration FAQS:
Let’s Make Things Happen
I’d love to help you with your site migration project.
Fill in the form to tell me how I can ensure your success.