Website Redesign SEO Consultant

Are you looking for:

– Advice on how redesigning your website may affect SEO?

– Help with creating a plan to mitigate adverse effects during a website redesign?

– An actionable report of issues that can be used to guide your website redesign process?

– Conducted by an SEO professional with over 12 years of experience in website redesigns, from start-ups, global brands and the largest of enterprise sites with 50+ million pages?

–  An expert point of contact for all of your site redesign SEO questions and needs?

You’re in the right place.

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Max Peters
Technical SEO Consultant 
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Website Redesign SEO Services

Are you in the process of redesigning your website and worrying about how the change may affect your SEO performance? Changing how a website looks visually can be a disaster for SEO if certain steps aren’t taken to ensure elements that affect SEO are migrated to the new design, or improved upon.

To avoid traffic loss during such a project, careful planning must be done pre-launch to ensure the existing websit’s search engine optimization is carried over.

What’s Important During a Website Redesign?

Below are some examples to give you an idea of what areas are important for SEO

Is the way the code is being deployed changing? e.g is a site moving from HTML to Javascript based. This is important as it can affect the way Google can render and index the content.

When redesigning websites, often things can change on-page which can affect SEO. This can be elements such as headings, content structure, internal links, image optimisation.

Is there going to be content-based changes in the redesign project? Moving, removing, editing, and consolidating content can all affect SEO visibility.

Are all the current technical SEO elements ported to the new web design correct? Elements such as title tags, meta descriptions, canonical tags, hreflang tags and schema.

Is there also going to be structural changes during the redesign? This could be changing URLs, category structure, removing or consolidating pages,

Is the new website designed for speed and does it pass benchmarks as detected by Google?
Is the new website mobile-friendly and has the mobile setup changed from the current website? e.g moving from separate mobile URLs to a response site.

What’s My Website SEO Redesign Process?

Client consultation

Initial consultation with you to find out the specifics of the redesign project, ensuring we are all aligned on time frames and expected deliverables.

Request access to the development version of the new site and/or designs. Google Search Console and Google Analytics for the current site also required.

SEO Data Gathering

Crawl the current site to gather all pages and the on-site and SEO elements for each URL.

Extraction of traffic data from Google Search Console and Google analytics.

Site Benchmarking

Audit the current site’s main page types to make a list of all on-page SEO elements, Technical SEO code and content specifics.

Inspect the development site and ensure all elements that can affect SEO are ported over from the current site. Also, suggest any other improvements that can be implemented on the new design to increase organic performance.

Create an actionable report

Collect all the findings into an easily digestible, actionable report so that all stakeholders can understand the current situation. Including the estimated complexity of issues and priority & so you can update the plan for the redesign.

Ongoing Support during project

Be on hand to give SEO support, advice and input during the entire redesign project process.

This can be via phone, emails or messaging.

Post-launch Analysis

Ensure everything is present during deployment of staging to live and monitor performance after the new design is launched.

Some Brands I’ve Worked With

Max Peters Head shot in white shirt
Max Peters

Technical SEO Consultant

What Ever Tech SEO Issues You have
I Can Help

Why Trust me?

an SEO Consultant works with colleagues

I’ve been ensuring businesses safeguard their SEO visibility during redesigns since 2009. Below are some brief case studies

At eatigo, I was successful in reversing a 50% drop in organic traffic, which was the result of a website redesign launch that was deployed without any SEO input.

At Hello Health Group I oversaw the SEO for the redesign of 8 websites, in 8 different languages, across 300k pages. Minimal SEO fluctuations after launching.

While managing SEO at Lazada, I oversaw the SEO for the redesign of 6 sites, in 6 different counties with over 100 million pages.

As you can see, I have specialist experience with website redesigns at scale, ensuring minimal fluctuations in SEO traffic and visibility.

You can learn more about my experience on my about page, view my linked in here and see the other SEO Services I provide here:

Trusted by SEO Professionals

“Max was responsible for creating a much improved website auditing process at Smart Traffic and also was the driving force behind a number of technical SEO improvements.

I can’t recommend Max highly enough.”

James Deverick

Account Director at

Eugene Korotkevich

International SEO Expert

“It’s hard to find a better SEO leader and specialist. I have a few people who will be in my “dream team” and Max is one of them. In my 11+ experience in SEO market, I know what I’m saying.”
“Maximilian is a highly knowledgeable a well respected SEO expert, his attention to detail is second to none and I would not hesitate to recommend him on any SEO or search related issues. Hard working and professional, SEO needs more people like Max, a pleasure to work with plus approachable and friendly at all times.”
Adam Lurie

Founder of Cached Digital

Stephen Grindley

Company Director at Coaley Peak

“Max both has a strong technical SEO skill-set and project management background – while bringing a holistic influence to campaigns, of which is a rare commodity within the SEO field.”
“I can easily recommend Max as an invaluable addition to any internet company who is looking to reach the greatness in building a sustainable product fueled by organic traffic.”
Amit Kumar Singh

Co-founder @ Travelyaari

SEO Redesign FAQS:

This often isn’t needed, as I’m analysing how search engines can crawl and render your website frontend and comparing that to the new website design. So usually, access to just the front end of the site is enough.

I will need access to the new version of the site on staging and/or new designs.

Unfortunately, even the best-planned SEO site redesign will often cause fluctuations in the search results pages. This is just the nature of the beast, when you are making large changes to your website, Google has to crawl your site again and reevaluate its rankings based on any changes.

However, when following a correct redesign SEO strategy, these fluctuations can be minimized.

Ideally as early on in the project as possible. This can avoid situations where issues are identified, but there is not enough time to implement them before deployment.

Having an SEO Expert involved from the start can avoid bottlenecks, wasted time and resources.

This can vary greatly depending on the website scale and complexity of the website and the redesign. Contact me for a free consultation to get an accurate project cost.


Let’s Make Things Happen

I’d love to help you with your redesign project.
Fill in the form to tell me how I can ensure your relaunch success.

Max Peters Head shot in white shirt
Max Peters
Technical SEO Consultant 
Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

By submitting my data I agree to be contacted